With the rapid development of economy and the improvement of people's living standards, domestic hot water has become a necessity of life. However, traditional water heaters (electric water heaters, fuel oil and gas water heaters) have the disadvantages of high energy consumption, high cost and serious pollution. The operation of energy-saving and environmentally friendly solar water heaters is restricted by meteorological conditions. The heating principle of air source heat pump is completely different from that of traditional solar water heaters. Air source heat pump uses air, water, solar energy and other low-temperature heat sources. Air source heat pump uses electricity as power to absorb heat from the low-temperature side to heat domestic water. Hot water is directly sent to users through the circulation system as hot water supply or fan coil for small area heating. Air source heat pump is the best solution for large, medium and small hot water centralized supply systems in school dormitories, hotels, bathing centers and other places.
Heat pump market sales model: The sales channels of my country's heat pump market are mainly divided into three categories: enterprise self-operation model, agency model and a mixed model of the two. The direct sales model is that enterprises set up branches or send business personnel to operate directly in various places. This model is mainly for commercial machines, and there are fewer such models for household machines. The direct sales model is limited by the strength and ability of the enterprise, and it is difficult to become stronger and bigger. The distribution system model is that manufacturers set up dispatched agencies in various places to expand channels, send business personnel to conduct guidance work in the early stage, and the dealers will independently complete the market operation in the later stage. The problem with this model is that the consequence of the interest game between enterprises and dealers is often the separation of the two, and the channel is unstable. The third is a mixed model. According to Zhiyan Consulting data, some enterprises adopt the direct sales model in the surrounding markets, and adopt the distribution system in foreign markets. From the perspective of the industry, the dealer model occupies a large proportion. Overall, the sales channel construction of the heat pump industry is still in its early stages, and the most suitable channel model and channel management method are still not very certain.
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